sugar & spice and all things nice (avant_gauche) wrote in egl,
sugar & spice and all things nice
avant_gauche
egl

VIVA LOLITA or Lolita already is "mainstream" but not quite in the way you might think.

I’m posting this in response to http://community.livejournal.com/egl/9942253.html

this is my take on it in the form of a short article I hope you like it.

I've been a keen observer of the Gothic Lolita scene for about six or seven years now. Not only from the point of view as some who loves and wears the fashion but also as someone who has chronicled it with my site and studied it from a more academic viewpoint.

Some of you may be surprised by how much Lolita is already commercialised. Lolita has been such a major influence in this decade’s fashion. It’s no coincidence that for the past five years so many blouses and t-shirts have been festoon with pin tucks, lace and puffed sleeves or that short trousers became so hugely fashionable. The same can be said for boleros, cropped jacket, puff ball skirts etc., etc. There are also the three seasons of gothic inspired Victoriana that ahve graced the catwalks/runways in the last seven years. The plethora of little emo girls walking around in poufy little mini skirts with lace and net poking through from underneath. The feminisation of women’s fashion is down in part to Lolita. I see it in the student shows I go to, I see it in there sketchbooks and portfolios. Its out there and I don’t think we really should be afraid of it. I don’t think the Lolita style will really go mainstream in the way everyone is afraid of because I think the mainstream-isation of Lolita has already happened.

When I first became interested in Lolita it was very different to the way it is now. There where no commercially available Lolita clothes. You either had to find a will seamstress, make it yourself or squeeze yourself into a Japanese brand (and even getting hold of Japanese clothes was almost impossible) now we can buy clothes from the Japanese brands. You can order them via errand services or buy them from one of the Chinese manufacturers that litter eBay. None of these changes nor the scenes growing popularity has stopped the message of Lolita getting through.

There have been times when I thought the message was getting lost like during the whole Hot-topic dress debate and the Casual Lolita vs. Loli-inspired debate, The fashion vs. lifestyle debate, the is Lolita a sexual fetish debate. The panic when I was contacted by a UK top-shelf (semi pornographic) publication that wanted to write about this new fetish of dressing like a little girl. None of these has diluted the scene nor made it into the pariah I had feared it might.

I think we as a community need to concentrate on keeping our message out there via the Internet, communities like this and sites like mine. We need to keep on saying no it isn’t like that it like this. Like we have done before. We need to welcome newcomers and guide them into the true Lolita way. (God that sounds pretentious)
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