miss_merrimack (miss_merrimack) wrote in egl,
miss_merrimack
miss_merrimack
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Help me with my senior project :o

I'm studying fashion design, and for my senior project I'm supposed to design a collection that fills some sort of unfilled niche in my target market. I'm thinking of doing a lolita line, but the market seems pretty well saturated already, and I can't really think of a way to make my line proposal seem like it'll be truly competitive with established brands.

I know price and size are an issue with a lot of people, but since it's senior project I can't just do a knockoff line and say that it's cheaper and comes in more sizes than most other things offered in the market. So what, design-wise, do you wish more brands sold?
Here are my ideas so far:

1) More gothic, deconstructed styles reminscent of h.Naoto and Alice Auaa -- They have the advantage of also appealing to the goth market without being a watered-down bastardization of the fashion, and are currently somewhat rare in the English-speaking market.

2) Jackets and coats -- A coat you're going to wear almost every day of the season has to be warm enough and versatile enough, and since most Lolita fashion outside of Japan is bought and sold on the Internet it's hard to know if the coat you want to order will fulfil either criteria. On the other hand, if I did this I'd have to really concentrate on the marketing/getting my stuff into shops aspect, and that's the most boring part of fashion design in my opinion. And from what the people at the gothic boutiques in my city say, Lolita stuff never sold well when they had it.

3) More tailored styles targeted to the older side of the Lolita market -- This is purely selfish, since I'm in the older side of the Lolita market and rapidly approaching the age where I'll look silly in bows and frills. But from what I've seen, people at a certain age either wear Lolita anyways, or give it up entirely with no regrets, so I don't know how much appeal this idea really has.

4) What Hot Topic has tried to do, that is to say sillhouettes such as the A-line and the mini that appeal more to the American market at large than bell-shaped crinolines do. I think I could do this without creating things that are made of failure and tears, but would it still appeal to the Lolita market even though it wouldn't strictly follow the so-called rules of Lolita?

Any other ideas would also be very welcome. Thank you, internet!
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