and then there was (sew_sweet) wrote in egl,
and then there was

Your opinion needed - Angelic Pretty user experience

Hey everyone! I'm currently taking a user experience design class, and our current project is to identify a website with poor ux design and to identify what aspects of it should be improved. The site I chose - brace yourselves - is the Angelic Pretty International shopping site! If you have ordered from this site, you probably understand my pain. The search bar is tiny, things that look like they should be links are not, and you have to pay twice just to place an order! How confusing is that?

If you have time to help me with my research, I'd appreciate hearing some of your stories using the site. Here are some basic questions to get you started, but you can share any experiences, positive or negative, that have to do with the usability of the website.

How easy is it to navigate to the item you'd like to buy?
Do any features of the site confuse you?
Do any features make it easier to navigate?
How does the site compare to other shopping sites?
Is the information on the site organized in a way that makes sense to you?
Does the site seem cohesive? Do all the pages look like they belong to the same website?
Is it easy to make a purchase? Confusing? Why?

Thanks in advance for your input!
Tags: community: research/essays/projects

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