The answer is: Unless they plan to dig into the mantle; not much.
They now officially have three Tumblrs dedicated to lolita and God knows how many more for Cosplay and regular fashion.
I'm just swinging by to let everyone know: you may see yourself on one and your dress may be tagged as something from Milanoo. I don't know if there's anything you can do about it but if it were my photo I'd want to know so I could at least try to have it removed.
And if anyone hasn't figured it out already (and with the reblogs they're getting you never know)
MILANOO IS A SCAM!