We have been directly contacted by one of the major lolita brands and asked to ban the sale of illegal replicas. As brands fully have the grounds to report us to LJ for copyright infringement and have the community shut down while we allow the sale of replica items, we have decided to comply. This decision is final and it is not open to discussion or debate. The brand representative I spoke with requested that I keep their identity and our discussion confidential, so out of respect for this we can't really say much more at this time. We will, of course, try to answer what questions we can and I will be working with this representative over the next few days to get a full statement we can release to the community.
For now, more information about what this means to you:
What replica items does this extend to?
This ruling extends to illegal replicas of copyright items. This means you may not sell replicas of original prints, original screen prints, and brand logo- and character-shaped items. This does not extend to items unprotected by current copyright law, such as items similar to extant brand items (e.g. skirts with flower prints aren't banned simply because Baby produced a skirt with a flower print), non-print replicas, and items like shoes and bags not featuring logos. Not sure if your item is okay to post? Contact a mod and we can help you out, whether you want to sell or just talk about it.
What does this mean for illegal replica items?
On the sales community
Illegal eplicas may not be traded, sold, or bought. Additionally, you may not make WTB posts for illegal replica items. Anyone caught selling illegal replica items will have their post rejected or deleted. Members who sold illegal replica items in the past will be asked to remove said items from their posts if they wish to link to said old posts. Members caught selling illegal replicas and attempting to pass them off as real items will be treated as scammers and permanently banned.
You may not give reviews of or share tips on where to purchase illegal replica items. You may not discuss or advertise illegal-replica-related communities. Anyone caught doing so once will be warned and have their post deleted. Anyone caught repeatedly violating this rule will be permanently banned. For now, we will allow the discussion of illegal replica items to allow people to discuss how to differentiate them, or to ask whether their items are illegal replicas or authentic. Over the next couple of days we will institute an official policy regarding the discussion of illegal replicas, but for now unless you're asking questions about the authenticity of an item you're probably better off not talking about it.
What if I take a photoshoot with an illegal replica item?
Have at it, but don't talk about where you got the item or offer a review of it here.
What if I want and/or really like illegal replicas?
That's fine and we won't judge you for it. However, we are not willing to risk angering the brands or having our community shut down. There are numerous alternate venues where the discussion of illegal replicas is allowed and we are not attempting to shut down illegal replica sellers, so please take your discussion to those alternate communities and sites.
Please feel free to comment below; however, be aware that as always we reserve the right to screen or freeze any post that gets out of line. Additionally, please be aware that there may be questions we simply cannot answer at this time.
And finally, as stated above, this decision has been made, it's final, and it's not open to discussion or debate. If you want to buy, sell, or discuss replicas, EGL is no longer the place for it.