Some of you may know this from following us, while others may not, but we're doing an ongoing series of interviews/Q&A's with influential people in Japanese street fashion. You can check out our main interviews page for previous Q&A's, but today we've posted our first with a Japanese designer: Innocent World's Yumi Fujiwara!
Yumi Fujiwara is the founder, president and chief designer of Innocent World. Everything you own or see from Innocent World passed through her hands, so this is your chance to get some insight into the fashion from one of its most influential guides.
We'll have more of these Q&A's on an ongoing basis, including with additional designers, influential Lolita models, and more!