Innocent World x Penguindrum, and other Lolita x Anime collaborations

I didn't see this posted yet so pardon if it has already happened!

A friend just linked me to Innocent World's announcement of a collaboration with the anime, Mawaru Penguindrum.

I personally have been following this anime week to week because it's directed by Ikuhara, known best for his work on Utena. I absolutely flipped out when I saw this and so I just wanted to revel in it publicly. But also, I'd like to bring up and discuss all the other anime collaborations we've been seeing from brands lately.

Does it bother you? Does it excite you? Is the price too ridiculous (let's be honest, they charge at least 50% more for these collaboration sets)? What do you think were the most successful collabs (I myself consider Baby/AaTP's Kuragehime collab super cute and totally acceptable for lolita even if you don't watch the anime)?



Here a few recent ones:


Baby & AaTP's collab with Dantalian no Shoka.


Metamorphose's collab with Macross Frontier (scroll the the bottom).


Atelier Boz's collab with Kuroshitsuji.

I never thought I'd spend money on a lolita/anime collab but I don't think I can hold out for Mawaru Penguindum. O_O



This earlier post also shows a few more brand collaborations:
http://egl.livejournal.com/16826326.html