blue_meddy (blue_meddy) wrote in egl,
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Japan Fashion Now

Not sure if someone has scanned and posted these already but I chanced across this book in the library on Japanese fashion, and rather practically titled 'Japan Fashion Now'. The book touts itself as the first of its kind to explore how Japanese fashion has evolved in recent years and what kind of Japanese fashion book would it be if it didn't include street fashion and subcultures as well. So, indeed, there are sections on lolita fashion inside, lol.

I've scanned some pages talking about loli fashion from the book if anyone's interested for a read.





The quality of the book is more or less nice with decent photos and good paper, but the printing is so-so while the captions of the photos can barely be seen after scanning. Had to contrast the captions and some of the print on the pages myself. Hopefully, they're clear enough to read now.

The book contents consist of four long essays basically and I've scanned the parts on loli fashion from the first essay, 'Is Japan still the future?', by Valerie Steele.

And yes, the writer associates the beginning of loli fashion with Nabokov's book and rorikon, meh. Thankfully, these associations last just two, three sentences. Along with loli, Valerie Steele also touches on cosplay, mori fashion, the kawaii cult, and cutting these parts out would make the reading of the scans a bit disjointed, so I just included the entire section in the scans.

Feel free to re-post the scans but please don't use my bandwidth to do so!

Note: click on the thumbnails to enlarge. Each resized scan is 1600x1035 so be warned!

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Two other essays in the book touches on loli fashion as well. Although not as long as Valerie Steele's piece but they're way too much to scan all at once! But if there's continued interest, I can scan and post up those sections in parts. Hirooka Naoto of h.Naoto also has a few pages dedicated to him so if folks would like to read that too, let me know =)

Original sized scans posted here in pdf format (along with the barely readable captions) : http://www.megaupload.com/?d=CIDR5TZP

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  • Unreleased Items You Wish Were Released?

    I was looking through some of my old (ouch) AP catalogs and in one of them from 2014 there was this marshmallow bag pictured with the re-release of…

  • Question for brands/seamstresses/designers

    Hi everyone! Recently I’ve been looking more into how Lolita dresses are made, and I had no idea that some brands had designers separate from the…

  • LF: INDIE LOLITA BRANDS

    Looking for Indie/Small Lolita brands! Hi, I was wondering if there was a place I could look for small owned Lolita brands ! Especially US based ^^…