What's with Baby and all the expensive reserve dresses lately?

They came out with another reserve set, the "Claudia, The Fairy Tale Princess"
What are your feelings?
http://www.babyssb.co.jp/reserve/claudia/index.html  Here is the set, with the dress itself being 44,000 yen. 
I personally think its beautiful, but I'm not quite sure where I'd wear it.  It looks a little bit like an extremely elaborate costume.