It's a limited edition lipstick by Paul & Joe with the tip in the shape of a cat head. This is very cute (if your a cat lover) or if like me you can appreciate the uniqueness of this. The packaging is very cute and there are three shades to choose from.
However due to it's limited edition, I'd never use this so I'd much rather go for the Alice in wonderland set than this. But I still think this is worth sharing.
http://www.urbanoutfitters.co.uk/Paul-+amp-Joe-Sister-Paper-Moon-Lipstick/invt/5763435011100&bklist=icat,5,shop,womens,womenscollections,newforspringacc