Selling a lovely variety of acrylic jewellery and accessories.
Seems like if you have a crazy AP outfit or the like you'll pretty much find anything to go with it.
Though admittedly some is a little pricy considering what it is, there are some relatively reasonable items. I think the Soho store has a little more in stock than what's on the website, or at least I saw a few things in there that weren't online. Perhaps they were end of line, I'm not sure.
...And the mascot girl is pretty close to being a lolita too, it's very cute.