With a view to promoting understanding of and confidence in Japan, the Ministry of Foreign Affairs is now planning to make more active use of Japan’s pop culture...
At 2:30 p.m. on February 26 (Thu), the Director-General, Public Diplomacy Department, Ministry of Foreign Affairs, will hand over a letter to the following three persons selected from, in particular, the fashion field out of pop culture, commissioning them as Trend Communicator of Japanese Pop Culture, or "カワイイ Ambassador."
aoki misako-chan in BABY's "Merry Sweet Castle" print (ithink?)~!
(from the news article) At the ceremony, Misako noted...
"[we] would like to communicate and spread the cuteness (of Japanese fashion) by visiting many countries, and if they would come to like Japan as well"