The EGL Community
For Gothic & Lolita Fashion. Hosted by LiveJournal.
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Theme for September
Please check the community rules before posting or commenting in this community.

egl features a monthly theme, in which everyone is welcome to participate!
Not all community posts have to be on theme; the themes are just to give people inspiration and excuses to post! Everyone is welcome to submit theme ideas in this post. If you want to submit artwork for next months layout, please check this post.

September's theme is Reviews
As school starts up, it's time to educate ourselves - on lolita fashion! EGL already has a wealth of reviews, guides, and information, but there are always tons of questions and concerns regarding every single item out there. Let's improve our resources: this month, we encourage our members to post their honest reviews of any lolita items they may own or any stores they may have visited! We especially welcome reviews of small indie brands and commonly asked-after items! If you don't have the time for a long-form review but still want to post some brief thoughts on an item or store, head over to our monthly theme post.

• Please familiarize yourself with the list of banned sellers/scammers over at egl_comm_sales right here.
18th-Mar-2014 10:34 pm - New to Lolita!
stripes, me, lolita
Hello everyone!! I'm a newbie lolita (are there any cute terms for this?), and I've broken into the fashion by making my own JSKs, since affording brand will be something I dream of for a long time to come. I have recently ordered my first Krad Lanrete dress, however, and am excitedly waiting for it to arrive!!

I was wondering if I could get some feedback on my pride and joy, the Versailles JSK I made for Valentine's Day. I've made one before it (a striped Christmas one), but there are some flaws that I should've noted before finishing the dress. However, my Versailles JSK is something that I am extremely proud of, and would love some feedback to the design!


I'm also working on my own lolita brand (under the name KarmaKatelyn Designs). Does anyone have any advice when it comes down to starting up a brand? I have a few lines in mind to work on over the summer, which I'll debut at SacAnime Summer's Fashion Show.

Thanks everyone for taking a look! I'm excited to be more involved in this group.

baby valentines

There are a lot of talented Lolita seamstresses out there, starting their own brands and coming up with new ideas.  But one thing that I love about Lolita is how unique and personalizable it is for the individual!  I love to design and sew and dress up in Lolita, but it got me to thinking: there are a lot of great designers/owners of brands out there.  What there isn't a lot of is seamstresses who work with Lolitas to design clothing together.  Besides Sweet Rococo and individual, local seamstresses, it seems that - unless you have the time, skill and equipment - Lolitas don't have much of an outlit when it comes to wearing a garment that is completely their own.  Designed by themselves.  One of a kind.

Lolitas are notorious for being excellent coordinators and have amazing creativity and I would love to be a channel for that.  I don't feel like the best way I can use my talent in the community is by trying to invent a new way to incorporate forks and spoons into a print.  I know artist who would love to design their own prints and have it turned into a skirt or JSK they could wear.  Or Lolitas who see fabric in a store that calls out to them and wish really hard that they had the time or skill to make something out of it.

For a while I dabbled with the idea of starting a brand.  It sounded fun.  But then I did a couple freelance jobs on the side and was reminded that Lolitas have lots of ideas.  They know what they want in a dress.  And I could make it happen.

Find Out More....Collapse )
Hello again!
Thanks for your help so far. I really learned a lot.But i need your assistance one more time :D
I plan my next steps for my indie label at the moment. So i have two important questions. If you need any more informations just ask ^__^

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8th-May-2013 07:33 pm - lolita dress manufacturers
I'm thinking of starting my own Lolita clothing brand, it's not something I'm taking lightly. Anyways, I'm currently researching what companies I can get to print the fabric i'll design and the company I'll pay to sew the dresses, I'm very very picky on who is good enough as I want the most uperior quality. It got me thinking, what companies do the big loli brands like Angelic Pretty use to manufacture their dresses/bags/socks etc. I wish I knew. And when they sell a new range of dresses, for example the Happy Garden range, how many of that JSK do they get manufactured? I guess it's info they keep very close to their heart, but I find it interesting.
EDIT: Thank you everyone who filled this out, I've reached the maximum number of answers I can get on my SurveryMonkey account and have a lot of data now. Thank again :D

Hi all!

Partnering with a local store I'm looking at producing a small range of lolita garments which will also be available online. At the moment I'm trying to figure out the best range of sizes to provide, so if you could please take a few minutes to fill out the survey linked below [only 8 questions!] it would be greatly appreciated. And if you have any other input regarding what kind of sizing options you'd like to see from an indie brand feel free to comment below.

Thank you!

Also: I'm still fairly new to EGL/LJ so mods please let me know if I need to change my tags or formatting.
11th-Dec-2012 03:00 pm - Questions for Lolita seamstresses
Hi guys! :)

Now, I'm curious. After ordering Christmas presents from a Lolita seamstress, it got me thinking: I'm a lifestyle Lolita (pretty much). I love sewing and embroidary (and I'm not too shabby at it, without sounding like I'm blowing my own trumpet), I love designing dresses and blouses and skirts, I'm studying art in college at the moment and incorperating Lolita in to my projects in any ways I can.

How could I start my own little "brand"? -If I'm honest, I'm not 100% sure if that's the right term-

Do you need a certain qualification to become a Lolita seamstress, or is it all experience?
Do you need any special equipment?
How do people find out about you?
Is it possible to make a living from this?

This is something I would love to turn in to a career, so any advice is greatly appreciated :)
15th-May-2012 08:07 pm - Artist Alley Lolitas?
yay pretty
In the past few years I've gotten the chance to vend my crafts/accessories in the artist alley at conventions 4 times, and the last time I did so I was thinking that it's something I'd like to do on a somewhat more frequent basis.

But I'm a bit curious how it's gone for other Lolis! I know there are several people on here who frequently sell lolita-related crafts and accessories and anime cons, and I have a few questions, mostly just out of curiosity and to compare notes, and to just have some discussion about selling Lolita stuff at anime conventions!
The questions I have!Collapse )
Some things I've learned, as well as answering my own questions XDCollapse )

I'm also curious about those who sell at craft fairs, as well as those that sell non-lolita stuff in the artist alley! I'm just really interested in how other Lolitas, who create go about marketing their brand/shop especially when it comes to anime conventions.

Hello guys!

Once again, I'm posting something with alot of questions and definitely need the feedback to go with it. So let's start with the first thing:

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18th-Jul-2011 09:07 pm - Opening an Etsy store Help (EDITTED)
 I'm looking to open a small etsy store and I have a few questions for you guys! 

Just a few questions! Collapse )

Hi! Nice to meet you! I'm Laura (a lolita from Argentina) and I'd like to introduce my new lolita brand to you.
Sewing has been my addiction since 2009 but I needed to learn and practice a lot to become a good seamstress so I had to wait until now. I'm a graphic designer too, so I usually mix design and sewing.

And now... What better way to know my brand than through some pictures?

  More photosCollapse )
Hello lolitas of the world!

I read the loli secret about how its really annoying when people talk about launching a lolita clothing line, and then never follow through, and I totally agree. But this is not one of those situations. I would really like to know what you like in lolita clothing structurally (such as shirred backs), and what you dislike (such as weak invisible zippers that get caught in your lining and lace).
I want to know what you want...Collapse )
I'm currently living in Japan and will be here for the year, and happen to live near by some brand shops.

So while I am here and following lolita fashion I figured it might be a good idea to help overseas lolitas out since I can purchase items in store. But first I'd like to know what people would like to see in a good shopping service and make sure I can be the best before I get started. I know lolitas care a lot about their clothes and that buying from overseas through someone else is a big investment. So, I guess my real question is, before I get started, what sort of things would you like to see in a personal shopping service? What kind of rates do you think would be fair to charge customers?

For your information, I live in Kanazawa and can regularly visit Angelic Pretty, Baby the Stars Shine Bright, Alice and the Pirates, Innocent World (this place also carries some Millefleurs) and black Peace Now. The last time I went to AATP they were fully stocked with the latest Vampire Forest JSKs in all colorways!
12th-Oct-2010 09:30 pm - The price of indie items.
Good evening-morning fellow comm members!Today I raise a semi-rhetorical question about handmade items and their status among the comm.

Question in mindCollapse )
ebon noire
Hello! my name is courtney and I have a clothing line called Ebonnoire and ive been sewing for a few years now. I just started out last year but havent really had much luck finding customers. I was wondering what the most effective way to start building a Lolita clothing line? Ive read so many guides on how to start a normal clothing lines but they dont give me information im looking for like: Where can/should i advertise without annoying people? What do people like to see more of in lolita clothing lines? what are good items to sell besides the basics? whats an effective what to start a lolita clothing line? Any advice would be gladly appreciated
12th-Sep-2007 09:53 am - Lolita Commercialized

First of all I wanted to commend the community as a moderator. I felt that you all handled the discusssion with Tokyopop here pretty well for the most part. Nearly all the comments were well-reasoned and intelligent and the snarkiness was kept to a minimum. I think that if Tokyopop really did send an intern over to quiz the community on what was going on, it was a bad decision on their part since interns are trainees and therefore not suited to handle PR situtations where they have to keep everyone calm in addition and they usually don't have the suitable background to address their target audience.

I have mixed feelings on the "surge" of attention to Lolita fashion. A few months ago I stated that Lolita was becoming popular, and this is what I meant by it. Companies, magazines, and conventions are all taking notice of Lolita fashion. What started out as a grass-roots movement of small fashion shows and panels at cons along with localized communities is now becoming a nation-wide interest.

The advantages of this are obvious. Japanese brands now see that they have another market in the West to help boost their sales and publications like the Gothic Lolita Bible have a good chance of being translated for English-speakers.

The disadvantages that I see are as follows:

1) I feel that the more popular it becomes the more diluted the history of the fashion becomes. A lot of people still think Mana started it, and although he's an important figure, he's just one aspect of something which has roots that go back farther than the days of J-rock. And I also worry that a lot of people who did work to make Lolita fashion more popular/understood in the West will go unrecognized. Those convention tea parties and fashion shows didn't just magically happen overnight.

2) Commercialization. I know that it's inevitable but that doesn't mean I have to like it. We have discussed how Tokyopop and other companies seem to be jumping on a market without knowing what's going on first.

There are some other things I'd like to see, but most of all, I'd like to give Tokyopop and other companies a chance to see a community response, non-snarky, intelligent, and full of useful information. So that if they do turn out a bad product and get boycotted, they can't say they weren't warned!

As a community member, what do you hope for from larger companies entering the Lolita market? And what would you like to see from Japanese brands/companies entering the non-Japanese market?

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