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Classical Sailor Margaret series catalogue 
10th-May-2014 12:24 pm
Hello everyone! As summer approaches, the designer of Dear Margaret decided that she would like to try two different approaches to sailor lolita: chiffon and floral. We hope that you will like the photos -- the designer decided to go for a fresh, spring look for the catalogue shoot.

As spring comes to a close and summer starts, what better way to start than wear a dress with a small floral pattern that looks sweet and fresh?
With the two tiered skirt swishing around as you walk, it'll give a romantic feel.
The dress' lining is made from 80 thread count cotton so that you will remain cool even during summer.
The detachable collar gives you the ability to create a whole different look with the dress. With the lace bolero, the dress becomes much more elegant and refined.

Do you prefer chiffon when summer comes around?
This sailor dress was made from high quality chiffon that isn't too delicate and doesn't have such a strong sheen to it. The lining was also specially chosen so that it won't stick too much during the hottest of summer days.
The light chiffon should swirl around you and the dress will look beautiful even without a petticoat.
The collar will give a sailor feel to the dress whereas without the collar, the dress' clean and simple design will stand out.

We hope that you enjoyed the photos! Until next time!
10th-May-2014 07:51 pm (UTC)
Oh my, these dresses are very pretty ! Especially the blue one ♥ !
But I have my heart set on the lace bolero. May I ask what are the length measurements of the sleeves for size S ?
10th-May-2014 08:06 pm (UTC)
Thank you for the nice comment!

I have contacted the designer and will get back to you when I find out about the sleeve length. Thank you for your interest :)
10th-May-2014 08:09 pm (UTC)
Thank you very much ! I'll be waiting for that, then ^^.

Edited at 2014-05-10 08:09 pm (UTC)
11th-May-2014 04:51 am (UTC)
The sleeve length is 58 cm for size small.
11th-May-2014 11:33 am (UTC)
Awesome, thanks ! It seems to be the right length for me !
Until when do we have to pre-order ?

Edit : Oh never mind, I found my answer ^^.

Edited at 2014-05-11 11:42 am (UTC)
10th-May-2014 08:49 pm (UTC)
This is pretty but these don't fall under Sailor Lolita. These are Classic Lolita. The second one looks like a dress Mary Magdalene would (or has) put out.
11th-May-2014 06:32 pm (UTC)
Agreed. They are lovely but they cannot be classified as Sailor lolita in my opinion.
Maybe the second one could be coordinated into a Sailor Lolita ensemble if matched with a sailor hat etc etc but not by itself.
11th-May-2014 12:26 am (UTC)
I love the blue one especially!!
11th-May-2014 04:52 am (UTC)
Thank you!
11th-May-2014 02:18 am (UTC)
As lovely as both of these are, they feel more Classic to me than Sailor. Are those sailor collars?
11th-May-2014 04:54 am (UTC)
I believe that the designer might have been inspired by the 1950s dresses inspired by sailor collars. The prototype collar looked very similar to the square "sailor" collars that vintage dresses had :) Here is the prototype:
Of course, this is just my speculation.
11th-May-2014 05:34 am (UTC)
That's true. As for the actual question, I like the blue one better. :3
11th-May-2014 03:05 am (UTC)
Aren't those... Nun collars? I adore them both though, especially the blue :)
11th-May-2014 04:55 am (UTC)
Thank you!

The intention wasn't for it to look like a nun collar but I can see where you are coming from. When the collar had stripes (, it did have a more typical sailor feel.
13th-May-2014 01:45 am (UTC)
Both are just lovely. The detachable collars are a wonderful idea. Well done!!
14th-May-2014 05:12 pm (UTC)
Thank you :)
14th-May-2014 02:51 am (UTC)
I love that chiffon dress! It looks like a great everyday piece.
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