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Angelic Pretty's Recent Gothic/Classic Releases 
1st-Feb-2014 10:30 pm

Have any of you noticed how a few of AP's newest releases have seemed to fall on the Gothic/Classic side of things? If you look at Wonder Queen, Radiant Candlelight, and even their Secret Mansion dresses, they seem to be much more mature to the point where they could be classified as Gothic Lolita!
By no means do I think AP's working toward shedding their sweet image, but I still think it's interesting, and the dresses are beautiful!

Actually, I posted a small musing on it over on my brand new blog,, which goes into my curiosity and fascination a bit more if you'd like to skim through!

Regardless, I'd love to hear all of your thoughts on this recent happening! <3
2nd-Feb-2014 03:54 am (UTC)
I wouldn't call Wonder Queen Gothic at all. Yes, it's darker colors, but that doesn't make it Gothic. Radiant Candlelight could be Gothic if it were coordinated correctly. I think Secret Mansion is more Classic not Gothic. It's not unheard of for brands to release pieces that fall somewhat outside their usual sub-style. IW is definitely Classic with some Sweet leanings, but they have also released some more Gothic prints including Rottenburg, Birdcage, and Gargoyles of Notre-Dame. Meta has also released some Gothicish stuff like Moonlight Night.
2nd-Feb-2014 04:13 am (UTC)
I definitely think that Secret Mansion is more Classic, but I think with a little creative coordinating you could absolutely make Wonder Queen Gothic!
You can make (almost) anything many different styles with the proper coordinating. I suppose I was trying to say that I appreciate AP's newer releases that stray away from their typical/stereotypical OTT Sweet image!
2nd-Feb-2014 06:09 am (UTC)
The thing is that this isn't exactly new, you've said in your blog post that you have been watching brand trends since mid 2011 and yet I'm not sure that we have been watching the same AP. People often suggest 'AP is going classic!' or in your case gothic, and it is repeated at the same time every year, but it's simply not the case. For instance Chocolate Rosette and Gloria from 2012 or Moon Night Theater and Twinkle Carnival from 2011 (just to name the ones I remember) are Fall/Winter releases which are often mixed in with very sweet series just as Wonder Queen and Radiant Candlelight were mixed in with Sweet Cream House and Melty Cream Doughnuts- it's simply a seasonal thing. As for the plainer pieces, I would politely suggest a closer look at the last few years releases as the more classical styled pieces are also not out of the norm for AP.

2nd-Feb-2014 06:15 am (UTC)
"By no means do I think AP's working toward shedding their sweet image, but I still think it's interesting, and the dresses are beautiful!"
It isn't new at all! They do sometimes do this, but it always makes me happy when they do and it's always interesting to see when!
I think it's a winter thing myself, with the velvets and muted colours.

Like you mentioned, Melty Cream Doughnuts before and now Romantic Rose Letter after- I just thought it was interesting that they seemed to release a couple in a row. I'm always delighted when brands release different things!
2nd-Feb-2014 10:49 am (UTC)
Please re-read what I have written. I did not suggest that you believed AP to be shedding their sweet image. I'm addressing the fact that this does not happen sometimes, it happens every year. It is a winter thing (there's not really a question about that), and has been part of their Fall/Winter strategy for years. I've even pointed out the prints that were released the same time period from the years previous- trirose below has written up an even more extensive list. This just isn't new, or a 'they do sometimes do this'. It happens every year, and every year there are posts like this and after six years it kind of gets on the nerves a little (So I'm sorry if my posts are a little prickly).
2nd-Feb-2014 06:37 am (UTC)
I'd call them firmly classic. The black colorway of Secret Mansion and maybe Radiant Candlelight could be used in a gothic coord, but they're not gothic on their own. I'd definitely call Holy Lantern gothic though.
2nd-Feb-2014 09:19 am (UTC)
Angelic Pretty does this every year.

2013 - Radiant Candlelight
2012 - Gloria
2011 - Twinkle Carnival
2010 - Twinkle Ornament
2009 - Dessert Collection

2013 - Wonder Queen, Musee du Chocolat, Royal Unicorn,
2012 - Chocolate Rosette, Cinema Doll
2011 - Chess Chocolate, Merry Making Party
2010 - Trump Carnival, Holy Night Story

(As for Secret Mansion, it looks typical of AP non print dresses?)

Pretty sure you could go back a lot further than 2009. I think it's easier if everyone stopped classifying Angelic Pretty as a sweet lolita brand, it was never a strictly sweet brand to start with.
2nd-Feb-2014 04:21 pm (UTC)
It is a sweet lolita brand. O.o If anyone borders on classic it's Baby far more than AP, but both are considered sweet lolita. Just because they sometimes release something that is from another genre doesn't mean they are no longer that genre.
2nd-Feb-2014 04:52 pm (UTC)
Naw, go further back. Here's their old school start:

And on lolibrary:
and so on

Their sweet stuff is the most popular and most often released, but from the start it was never the only style they did.

And crosses?
Very old ad, you can tell from the (lack of) makeup on the model.
2nd-Feb-2014 07:00 pm (UTC)
Ok, so there are a couple issues here.

We are judging AP right here by the current definition of sweet lolita. That's an issue because sweet lolita evolved; it's not a new style that suddenly popped up when they started making pastel border prints.

Those pieces you linked to ARE sweet lolita. Angelic Pretty IS a sweet lolita brand, and those pieces ARE what was the end-all-be-all definition of sweet lolita at the time.

Over time, AP started screen printing on the hems of those dresses. Which then turned, eventually, into them printing custom fabric, and the motifs slowly evolved. The pastel fruit and candy explosions that they sell now were a gradual development of the style changing, not them suddenly becoming a sweet brand.

Classic, as a style, evolved later than sweet and gothic, from what I've seen in Magazines.
3rd-Feb-2014 02:54 am (UTC)
That's interesting, what was the older criteria for deciding whether something is sweet lolita or gothic? Would all of AP's modern releases fall into the sweet category if they had been released back in time? Specifically something like Holy Lantern or the prints mentioned by OP?

(I wasn't merely looking at their pastel sweet border prints as sweet, these dresses would be sweet lolita too:
It's just that AP seems to release items that don't quite look sweet lolita quite a lot)
2nd-Feb-2014 04:20 pm (UTC)
I don't agree...I do think Holy Lantern (which you didn't even mention) was a pretty gothic choice for AP and I was not only surprised they put it out, but surprised by how well it did. However, Radiant Candlelight is a normal Christmas AP print...AP's Christmas prints are always in red/white/black and they've had others that look just like it; as someone else pointed out Gloria and Twinkle Ornament specifically.

Wonder Queen is sweet lolita; yes it's darker colors but the print is a carbon copy of Wonder Party. AP has always put out black in their releases and plenty of sweet lolitas wear that color but it's still sweet.

Secret Mansion looks just like Midnight Doll I think it was called, that also came out this year. If anything it looks like the staple Bodyline maid cosplay doesn't look Classical to me at all, but it does look very "non print AP".
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