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Doing a lolita video project... 
13th-Nov-2012 06:14 pm
Hi everyone, I'm doing a video project based on lolita. I wanted to talk about different topics within lolita. This won't be a public video, I'm going to be turning it into my instructor. I will be starting off saying what lolita fashion is, the history of it (Victorian era), and then the mentioning of brands. I want to talk about the fashion - I don't care much for the lifestyle, but maybe I should mention some things about it? So I will be mentioning different styles - sweet, hime, gothic, classic (those are the main ones?) and then some of the brands - AP, BtSSB, Moi Meme, Innocent World. As well as some Western brands - Annahouse, Sweet Rococo (don't know any others).

Please give me some advice? What are some suggestions I should use other than that to incorporate into my video?

Also, what are some links to some popular lolita blogs? I know of Parfait Doll. Do brands like Angelic Pretty or BtSSB have their own blogs? Misako Aoki?
14th-Nov-2012 02:27 am (UTC)
I wouldn't say hime is a main style, but the other three definitely are!
14th-Nov-2012 02:34 am (UTC)
I suggest doing some research first.
Lolita does not have inspiration taken just from Victorian era, but also from Rococo, some Edwardian and even the 1950's (especially for the sweeter looks - see fantasic dolly from AP!)
About the main styles, I'd say to check out - look at the style tags!
for lists of brands, you can look at daily_lolita and also on , . I'm pretty sure many people have made brand lists already.
(If I'm not mistaken, Anna House is not american, it's a chinese company. The Western brands are generally called indies - We're All Mad Here, Lady Sloth and The Snowfield are some western indie brands I remember now)
pretty much every brand has a weblog, just check their websites!
(another lolita blog, since there are so many:

hope that helps you out~
14th-Nov-2012 02:39 am (UTC)
Anna House isn't a western brand. It's based in Hong Kong.

I would suggest looking at the memories and useful links on the side panel. If this is a research project, you should put some effort into it. :)
14th-Nov-2012 04:26 am (UTC)
I'd strongly suggest taking a good long browse through HelloLace and FYeahLolita. You should be able to find almost everything you need to know between those two sites. The Lolita Handbook, Avant Gauche, and may also be worth a look.
14th-Nov-2012 09:22 am (UTC)
As people above have said, you might want to do a bit more research as the resources are out there and links have been given both in this thread and in the memories. If this is for a school project then you should really be researching yourself and not just asking us for the answers as you seem to be misinformed about some details off the bat. Anna House isn't a western brand; it's a Hong Kong brand. Hime also isn't a main style - they are Gothic, Sweet and Classic; Hime is a substyle like pirate, punk, steampunk etc.
The history of lolita also didn't start in the Victorian era; it's a modern fashion (as in the last 20 years) that takes influence from that era (as well as other fashion eras).
15th-Nov-2012 02:53 am (UTC)
Seconded. I'd recommend this blog post by Caro-chan of F Yeah Lolita for early lolita history. (I'd recommend browsing through her blog in general, actually.)
14th-Nov-2012 03:33 pm (UTC)
I did a Lolita documentary for my video editing project, here it is;

Hope that gives you some ideas!
14th-Nov-2012 06:02 pm (UTC)
I know there was an interview with sweet rococo in one of the English GLBs. I don't know if they have them at a library near you, but if so, it might be worth checking out.

Most brands have their own blogs, many also have twitter accounts in Japanese and brands that have US offices often have Facebook accounts as well. Misako has a blog here:, and RinRin has a facebook and a blog here: /

For brands, check their websites for links to "shop blogs". Shop blogs are run by the various branches of a brand and tend to have special sales, news, new releases, coordinate photos, etc. Probably one of the most popular blogging platforms in Japan from what I've seen is ameblo, so you can try doing a search for the brand name and then ameblo if you can't find the links on their homepages. Toss in the name of a major city if nothing comes up (Tokyo, Harajuku, Osaka, Kobe, etc, etc)
15th-Nov-2012 03:23 pm (UTC)
This is just advice from a fellow filmmaker, but I'd say you should avoid talking about the brands. For everyone not involved in lolita, it may seem pointless. Maybe you could show them a few dresses (AP and Moitie, for example) to show how to styles range from sweet to gothic.
I don't believe anyone outside lolita would be interested in hearing all the names of the Japanese brands. They'll forget it in a second anyway.
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